Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.
E.l.f. Cosmetics expands loyalty program with data, gamification
Loyalty360
Loyalty360 - The Association for Customer Loyalty
The e.l.f. Community
Loyalty360 - The Association for Customer Loyalty
Community Use Case: e.l.f. Cosmetics
Loyalty360
the e.l.f app is the place to beeee, extra Beauty Squad points rn
Loyalty360 - Connecting with Community: How the e.l.f. Cosmetics' Beauty Squad Disrupts Industry Norms and Shapes Culture
The e.l.f. Community
Loyalty360
How e.l.f. Cosmetics Makes Every Customer Journey Beautiful- Salesforce
How e.l.f. Cosmetics Makes Every Customer Journey Beautiful- Salesforce
Loyalty360 - e.l.f. Beauty Launches Entrepreneurial Customer Experience on Roblox
e.l.f. makeup brand 'one of the best positioned in beauty,' analyst says, elf makeup