barbie mania, or how warner bros' creative marketing campaign

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

Behind Mattel's marketing strategy for 'Barbie' and what's next

robotics engineer barbie builds robots and teaches code

barbie mania, or how warner bros' creative marketing campaign

2023 was the year of Barbie (and the fan zone it created)

Hellmann's and Ogilvy tap into Barbie-mania with playful ad

grandma gets real creates relatable quarantine barbie starter packs

barbie goes design with kartell

barbie mania, or how warner bros' creative marketing campaign

history's inspirational women are being made into barbies

history's inspirational women are being made into barbies

Barbie-mania: The Genius Marketing Strategy Behind the Barbie Movie