Belief or Understanding: Why Can't Startups Have Both? — The Titanic Effect
My first job out of college was working at a consulting firm called Markowitz & McNaughton Inc. (MMI) in the DC area. We did primary market research for our clients, mostly Fortune 500 and similar international firms. Essentially, this meant calling customers, competitors, suppliers, and oth
This site supports a book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. In this book, we explore the set of human, technical, and market factors that combined to result in the sinking of the Titanic, one of our most tragic historical maritime disasters. We draw on lessons learned, as well as case studies of successful and failed businesses, to show similar patterns for entrepreneurial ventures–and how hidden debts accumulated early in the life of even the most promising startup can subsequently sink them. We then offer suggestions for the entrepreneur on how to identify and manage these hidden debts.
Book uses lessons learned from the Titanic to tell startups what not to do: IU News
Let's save your Titanic: How can you make better decisions faster?
What we know about the Titanic tourist vessel missing in the
Book uses lessons learned from the Titanic to tell startups what not to do: IU News
Titanic history: How the doomed ship became so famous
Titanic Mysteries That May Never Be Solved
The Sunken Titanic and End of the Edwardian Era
Titanic Wreckage Has Been a Business Gold Mine for 100 years
Why Titanic's first call for help wasn't an SOS signal
A remarkable new view of the Titanic shipwreck is here, thanks to deep-sea mappers - OPB
Steering the Titanic: Why Impact Investing Won't Save the World
