The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Shein: Another or terminator of Zara?
How sustainable can the Zara brand ever really be?
Zara's India Revenue Surges by 40.42 pc in FY23, Profits Soar by 77.66 pc - Indian Retailer
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Luxury Brands From Rolex to Gucci See Billions in Metaverse-Avatar-NFT Economy - Bloomberg
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Zara Logs Over 61 pc Growth in India Revenue to Rs 1,815 cr in FY22 - Indian Retailer
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Zara, Cos, Reiss Step Into Premium Fashion Void for Aspirational Shoppers - Bloomberg
Zara, Cos, Reiss Step Into Premium Fashion Void for Aspirational Shoppers - Bloomberg
Asia-Pacific consumers see Zara as a luxury brand, Marketing
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