The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

How Gen-Z-Founded Brands Are Changing the Intimates Industry

Parade Underwear & Bralettes

The Best Seamless Underwear - Top 10 No-Show Underwear For Eliminating Panty Lines

Underwear brand Parade and TerraCycle want to recycle your old panties

Get 20% Off Parade Underwear With an Exclusive Discount

These $9 Underwear Had a Waitlist of Over 70,000

Your Favorite Twitter Comedian Probably Has Parade Underwear

Community Summary of Parade Dream Comfort Brief, Ultra-Soft Re:Play (Eightball) on Marmalade

Parade underwear review: We tested the underwear brand loved on Instagram

How Parade is moving beyond underwear and into new retail channels

How underwear brand Parade reached $10 million in revenue in 2020

Parade Officially Launches at Target

How Underwear Startup Parade Wiped Out Investors — The Information

Parade teams up with Urban Outfitters for affordable collection

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder