Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

How Victoria's Secret Is Trying to Rebrand - The New York Times

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

How Victoria's Secret Is Trying to Rebrand - The New York Times

Digital marketing strategy victoria's secret

Victoria's Secret ditches prioritizing wokeness over 'sexiness' after sales drop

The Victoria's Secret Opportunity

Behind the Makeover at Victoria's Secret: What You Can Learn From the Lingerie Company's Rebrand

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

On Victoria's Secret change in brand direction and why it should

I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Victoria's Secret's Rebrand Is A Complete Fail

How Victoria's Secret is balancing its rebrand with its history

How Victoria's Secret is balancing its rebrand with its history

Victoria's Secret attempts to revitalize brand. Too little, too late?