Kim Kardashian's Skims now official underwear of NBA, WNBA

The partnership comes just after Skims — a shapewear, loungewear and underwear brand — dropped its first collection for men.

Kim Kardashian's Skims partners with the NBA, WNBA and USA Basketball

Hypebae on X: Kim Kardashian's SKIMS has just been announced as the official underwear label for the NBA, WNBA, and USA Basketball. / X

Kim Kardashian's NBA affiliate brand gets exclusive limited edition track in Usher's latest album

Kim Kardashian - Tags

As of July 2023, Kim Kardashian's SKIMS was valued at $4 billion. #kim

Kim Kardashian's Skims Launches Men's Products, Becomes NBA's Official Underwear Partner – Shop the Best Items!, Fashion, Kim Kardashian, NBA, Shopping, Skims, Underwear

Baller move! Kim Kardashian partners up with NBA and WNBA

Kim Kardashian's SKIMS Named the Underwear Partner of the NBA

Kim Kardashian's SKIMS brand becomes official partner of NBA, WNBA and USA Basketball