Wal*Mart's I can't believe it's not Butter clone is called I totally thought it was Butter - Boing Boing

For some reason it just seems funnier to me than all the other imitators of this peculiar marketing gimmick's moist, polyunsaturated semiotic corner. Two others deserve some kind of no-prize,…

Bait-and-Switch - TV Tropes

I Can't Believe It's Not Butter! Margarine, 427g

Great Value Wow! I Totally Totally Thought It Was Butter, 58

Wow! I totally thought it was butter

Wow! I totally thought it was butter

I Can't Believe It's Not Butter!®

I Can't Believe It's Not Butter Original Spread - ASDA Groceries

I Can't Believe It's Not Butter!: Image Gallery (List View)

Salads – The Saboscrivner

I Can't Believe It's Not Butter European Blend Original Spread