Retailer's own labels are becoming stronger than classic brands

#8220;Private labels” (store brands) are a retailer’s own branded versions of popular products, used to be seen as cheap and generic, sometimes as low-priced imitators of classic brands. That old mindset has changed. Supermarkets now offer their own gourmet food ranges as good as restaurants, or even better when you can assemble them at home. […]

What is a retailer brand and how does it differ from an own-brand?

アウター Private Label

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