Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

Mati Jujnovich, failing to do national service - NZ History

Centennial Exhibition Certificate of Attendance

Rotorua Library

Mule Gully, Gallipoli NZHistory, New Zealand history online

Fashion NZHistory, New Zealand history online

THE LEGEND - JOCKEY Y-FRONTS, Dead Good Undies

Jockey Classic Y-Front™ Brief –

NZ On Screen

Jockey Y-Front Briefs 2 Pack-Tan – Cooneys Clothing & Footwear

FAMILIES AT WAR - Wanaka Genealogy Group

New Zealand cooks prepare a meal for troops

Albert and Ernest Asher NZHistory, New Zealand history online

Sir Edmund Hillary stamps NZHistory, New Zealand history online

Since 1940 the Jockey Y Front has provided comfort and support to New Zealand men. , Made from soft breathable cotton, the classic brief provides full

Classic Y-Front Brief