What is the difference between buoyancy aids and life jackets

Quite often in the shop someone will ask for a buoyancy aid. No problem, we have lots to choose from. However, once we show the customer what a buoyancy looks like, they say something along the line of

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Find many great new & used options and get the best deals for Life Jackets Watersport Vest Kayak Ski Buoyancy Aid Sailing Boating Adults US at the

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What is the difference between buoyancy aids and life jackets? – Viking Marine

What is the difference between buoyancy aids and life jackets? – Viking Marine

Lomo Bailo Buoyancy Aid Lomo Watersport UK. Wetsuits, Dry Bags & Outdoor Gear.