Bodyform has ditched the blue liquid, saying it wants to confront the taboos about periods.
Peter Harvey (@DrPHarvey) / X
Anyone bleeding blue liquid? Yeah, we didn't think so. Our products are designed with REAL bodies in mind - as they should be. #bloodnormal, By Bodyform
It's time to start communicating menstruation properly and shift societal norms. Period.
Peter Harvey (@DrPHarvey) / X
Bodyform's Ad Tackles Another Period Taboo: the Sleep Gap
BBC Top Gear Magazine - May 2022 (EV Awards) by Immediate Media Company London Ltd. - Issuu
Bodyform's new advert: Good riddance to blue liquid!
First ever ad to feature period blood has dropped
It's time to start communicating menstruation properly and shift societal norms. Period.
Bodyform got real with their #BloodNormal Ad - Think with Google
Bodyform's new advert: Good riddance to blue liquid!
Bodyform advert replaces blue liquid with red 'blood
Bodyform Blood on Vimeo
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Bodyform advert replaces blue liquid with red 'blood' - BBC News