Feminists attack 'cynical' new 'Hello Me!' ad Wonderbra campaign

Wonderbra's old poster, which featured supermodel Eva Herzigova with the slogan 'Hello Boys', is being replaced by 'Hello Me!' aimed at empowering women.

Wonderbra's 'Hello me!' campaign

L'Oreal Luxe and BETC Etoile Rouge Presents “Voce Viva

Hello Boys': How Wonderbra caused global fever and won the bra wars

4th May (Issue 1211) - The Courier

violence against women – language: a feminist guide

herstory – language: a feminist guide

Opinion: Does the new Wonderbra advert demean or empower women

Controversial Christmas Ad from Australian Lingerie Company Honey

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Miranda Kerr stops by Seoul to promote the Wonderbra for GS Shop

Remember when these 1990s Wonderbra ads shocked the world

violence against women – language: a feminist guide

Wonderbra's 'Hello me!' campaign

Baskerville, Stephen - The New Politics of Sex, PDF