Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.
Rob Lancuba on LinkedIn: Do Won Chang: The success story of the founder of Forever 21
Who needs pricey lululemon leggings or Dyson Airwrap when you can get affordable dupes?
What's your opinion on buying Lulu dupe? : r/lululemon
Searches for Dupes Are Beating Out Those for the Real Thing
Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise
9 Lululemon Dupes That Will Shock You! - Healthy By Heather Brown
The Best Lululemon Knockoffs on - Cristin Cooper
Is the 90% off Lululemon Athletica Sale Real or Fake? Behind Facebook scam ads
The Best Lululemon Dupes to Save a Fortune — SoulTravelFitness
Searches for Dupes Are Beating Out Those for the Real Thing