The red in Viva Magenta speaks to risk takers and the future.
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Pantone Colour of the Year 2023
How to Use Pantone's 2023 Color of the Year: Viva Magenta
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Pantone's 2023 color of the year is 'Viva Magenta' : NPR
Pantone's Color of the Year 2023: Viva Magenta
Viva Magenta is Pantone's color for 2023. It's the powerful red we need.