UPDATED: No, Kim Kardashian Does Not Own the Word “Kimono” - The Fashion Law

From the Supreme Court case centering on the name of celebrated streetwear brand fuct to Kim Kardashian’s big reveal of her controversially-named Kimono shapewear collection, trademark law has been in fashion/pop culture news with marked frequency this week – and with it, some notable misconceptions about what trademark protection actually entails.  

Kim Kardashian Is Changing The Name Of Her 'Kimono' Shapewear Line

How Kim Kardashian Built Her Fashion & Beauty Empire

Pekkadillo At vise let kim kardashian trademark kimono Sekretær

Kim Kardashian 'solutionwear' brand Skims to launch in stores

Traditional cultural expressions of the world: Japan #onevoiceforcraft

Pekkadillo At vise let kim kardashian trademark kimono Sekretær

The Inside Story of Kim Kardashian West's Billion-Dollar Shapewear

Kim Kardashian West on Her Decade of Multi-Platform Fame

Engoo

Pekkadillo At vise let kim kardashian trademark kimono Sekretær

Kim Kardashian's 'Kimono' Shapewear Is Getting Mixed Reactions

Why Kim Kardashian Renamed Her Kimono Shapewear Brand to Skims

hips.hearstapps.com/hmg-prod/images/kim-kardashian

Pekkadillo At vise let kim kardashian trademark kimono Sekretær

Kim Kardashian West on Skims's Future—And Her Own - WSJ