UPDATED: No, Kim Kardashian Does Not Own the Word “Kimono” - The

From the Supreme Court case centering on the name of celebrated streetwear brand fuct to Kim Kardashian’s big reveal of her controversially-named Kimono shapewear collection, trademark law has been in fashion/pop culture news with marked frequency this week – and with it, some notable misconceptions about what trademark protection actually entails.  

Kim Kardashian West to rename Kimono shapewear line following outrage

Kim Kardashian Poses in Kimono in Photos by North West

Kim Kardashian West Has Received Backlash After Calling Her New Shapewear Collection 'Kimono

Kim Kardashian drops plans to call new fashion brand Kimono Solutionwear

Kim Kardashian scraps 'Kimono' name after huge Japan backlash

Kim Kardashian Dresses Up in a Kimono, Wears Chopsticks for Impromptu Photo Shoot by North West

Weekend Blog: Kim Kardashian and the #KimOhNo, Opinion

Kim Kardashian accused of cultural appropriation — again — over name of shapewear line

Kim Kardashian just trademarked 'Kimono.' Let the backlash begin - Los Angeles Times

Engage Diverse Cultures Without Disrespecting Them--Lessons From Kim Kardashian West's Kimono Uproar