The unlikely history of Levi's jeans - or, how clothes from 150

The history of Levi's jeans shows that the power of a really good idea - like super-durable clothing that people like to wear - can make for a business that stays strong for more than 160 years.

Levi's Ad Campaign Spring/Summer 2014 Levi, Levis vintage clothing, Levis 501 women

The Greatest Story Ever Worn

The Greatest Story Ever Worn

Rediscovering the Levi's 501, The World's First Blue Jeans

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

Levi's History: From 1800s Cowboy Clothes to Gen Z Status Symbol

How Old Are Levi's Jeans?, Smart News

The unlikely history of Levi's jeans - or, how clothes from 150 years ago are still fashionable today - Click Americana

The Greatest Story Ever Worn

Levi's® First Blue Jean ​