From Patent to Profit: The Story of SPANX and Sara Blakely

Talking about Intellectual Property usually means discussing how much patents are really worth, especially with so many legal battles over patent rights and disagreements. Many believe that a patent is only as valuable as the money you have to back it up in court.

How Spanx CEO Sara Blakely Built a Billion Dollar Business

Masterclass in Lean Marketing, The Spanx Story

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How Sara Blakely Built Spanx

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Spanx's founder couldn't afford a patent attorney. So she figured out how to protect her IP herself.

Tyra Banks and Spanx founder Sara Blakely reveal their beauty business secrets

Can I patent an idea for free? - Innovate Product Design

Barbara Bouffard on LinkedIn: Our clients Leslie and Giles turn environmental challenges into an…

Should I take my idea further? Ask yourself these three questions - Innovate Product Design

Cuff-Clip-Bag™ - Keep Belongings Safe at the Beach

Sara Blakely Is Guiding Spanx Through the Pandemic From an RV