The Greatest Generation Underwear

Most brands of men's underwear in the 1960's such as Hanes and BVD all featured a double-seat. Some of these men are the same ones that in fought in World War II or known today as the "Greatest Generation". Department stores were shown to advertise these briefs for boys but they also marketed them to men that expected
Tiger Underwear is a direct to consumer online brand for men and boys. Tiger Briefs features our exclusive double back for comfort, absorbency and longer wear. Tiger Trainers provides additional absorbency with 4 layers fly and seat. Most Tiger Briefs are available in white as well as assorted colors and prints.
Most brands of men's underwear in the 1960's such as Hanes and BVD all featured a double-seat. Some of these men are the same ones that in fought in World War II or known today as the Greatest Generation. Department stores were shown to advertise these briefs for boys but they also marketed them to men that expected comfort and quality that only came from a full cut double-seat brief.

A brief history of men's underwear · V&A

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