MIPTV: Ellen DeGeneres' Oscar Selfie Worth as Much as $1 Billion

Samsung marketer Maurice Levy said the photo's value is based on its popularity on social media.

Ellen's Oscar selfie is worth up to $1 billion: ohnotheydidnt

Oscars 2014's 25 Best and Worst Moments

Ellen's Oscar selfie is worth up to $1 billion: ohnotheydidnt

m.media-.com/images/M/MV5BMTcwMjc0NTk2MF5BMl

Strategies for Managing Personal Brand Equity

Advertisers planned Ellen DeGeneres' £600,000 Oscar selfie

Pickture Perfect Singapore Singapore

MIPTV: Baltasar Kormakur's Crime Series 'Trapped' Gets Series Order

Ellen's Oscars selfie that went viral was not a marketing stunt

Digital Marketing Analytics - in Theory and in Practice, PDF, Analytics

DIGITAL MARKETING ANALYTICS in Theory and in Practice (KEVIN HARTMAN), PDF, Analytics

Strategies for Managing Personal Brand Equity

Realscreen - Sept/Oct 2011 by Brunico Communications - Issuu

Strategies for Managing Personal Brand Equity