SKIMs Brand Deconstruction – Kauerbach

KATHRYN AUERBACH USC Annenberg Student Journalist MAY 17TH, 2022 "Having the freedom to experiment and try new things is what makes fashion so much fun," Kim Kardashian West said in an interview about creating her shapewear company, Skims (Trudeau, 2020). Her creative intentions went too far when the company's original name, Kimono, was canceled for…

Swarovski x SKIMS, Opening event with Kim Kardashian

SKIMs Brand Deconstruction – Kauerbach

SKIMS Lab

Skims Latest news, analysis and jobs

Skims Latest news, analysis and jobs

Kim Kardashian's Skims under investigation by top LA law firm for

SKIMs Brand Deconstruction – Kauerbach

Kim Kardashian's Skims Brand Began In A Bathtub: 'I Dyed Shapewear

SKIMS Reveals New Swarovski Collaboration