Patagonia: The Rise Of Brand Community, by Yuqun Xing

Imagine it’s sewed on the backside of ZARA’s tag. Customers would definitely get confused and have polarized opinions. Patagonia has always been a political brand. I was surprised with the tag…

Sold Killer Instinct Speed 425 Archery Talk Forum

Patagonia's Focus On Its Brand Purpose Is Great For Business

Delivering Solid CX – The Patagonia Way - Outside In

Sold Killer Instinct Speed 425 Archery Talk Forum

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

Clean Juice: How Mobile Application Boosts Customer Loyalty, by Yuqun Xing, Marketing in the Age of Digital

Patagonia: The Rise Of Brand Community, by Yuqun Xing

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor Brand Giant

Sold Killer Instinct Speed 425 Archery Talk Forum

What can brands learn from Patagonia?

Yuqun Xing – Medium

The Patagonia Brand Story - Brand The Change

👕 The Brand Magic of Patagonia - by Florian Schleicher

LOVE IN THE 'AIR': HOW DATING APPS ARE COPING WITH COVID-19, by Yuqun Xing, Marketing in the Age of Digital