10 Viral Makeup Products That Are Actually Worth the Hype

From Jennifer Coolidge's go-to primer to the blush Bella Hadid loves, see which TikTok-approved finds deserve a place in your makeup bag, from beauty brands including e.lf. Cosmetics, Makeup by Mario, and NYX.

11 Viral Beauty Products That Are Actually Worth It

The New Makeup by Mario Foundation Is Going Viral on TikTok, make up by mario

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TRYING ALL THE VIRAL JAPANESE BEAUTY PRODUCTS 🇯🇵

The New Makeup by Mario Foundation Is Going Viral on TikTok, make up by mario