NAMM 2024: “Unique air cell core technology” in a strap

The new design looks to make the strap “stronger and more comfortable” through a nifty neoprene and air cell core tech construction

Guitarworld.com ▷ Observe Guitar World News

Marty Stuart Premieres Torpedo Music Video, Announces US Tour

Ernie Ball - Play cleaner and sound tighter. The Ernie

Jimmy Page bends em' like they were made to be bent #iplayslinky Credi

Mark Tremonti announces Frank Sinatra covers album in support of the National Down Syndrome Society

Ernie Ball - Leather straps are a good look. Find yours.

Ernie Ball - Longtime Ernie Ball artists NOFX release

Ernie Ball - One cable to rule them all! Our instrument

Ernie Ball Announces New Flatwound Guitar Strings, Wall hangers, Braided Instrument Cables, and More at NAMM!