Lulu Lemon: Brand Positioning Case Study

Lululemon Athletica was founded to be “a technical athletic apparel company for yoga, running, training and most other sweaty pursuits.” Learn how they used heart, head, and hands to become an athleisure powerhouse.

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Strategy Study: How Lululemon Athletica Beat Nike By Creating A New Category

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Lululemon case study: A retail experience built around yoga

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