Leading Thai underwear brand Sabina and VMLY&R fight breast cancer by bringing world's first Breast Cancer Simulator Pad to market – Campaign Brief Asia

VMLY&R and leading Thai underwear brand, Sabina, are fighting breast cancer with the creation of a revolutionary Breast Cancer Simulator Pad, which turns any bra into a breast cancer detecting simulator. Breast cancer is the most common female cancer and the leading cause of cancer mortality amo

Breast Cancer Simulator Pad

Company Milestone Sabina Public Company Limited (SABINA)

Leading Thai underwear brand Sabina and VMLY&R fight breast cancer by bringing world's first Breast Cancer Simulator Pad to market – Campaign Brief Asia

Comparison of Survival Outcomes in Young Patients With Breast Cancer Receiving Contralateral Prophylactic Mastectomy Versus Unilateral Mastectomy - ScienceDirect

Campaigns – Campaign Brief Asia

Dressed to Kill: The Link Between Breast Cancer and Bras: Soma Grismaijer, Sydney Ross Singer: 9780895296641: : Books

Thailand's Sabina Launches Breast Cancer Simulator Pad Via VMLY&R

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Sabina - Breast Cancer Simulator Pad

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Leading Thai underwear brand Sabina & VMLY&R fight breast cancer bringing world's first Breast Cancer Simulator Pad to market

Breast Cancer Simulator Pad, D&AD Awards 2023 Shortlist, Promotional

Sabina's bra insert teaches wearers what cancerous lumps feel like