Kroger Continues New Brand Identity Rollout With Updated Logo; Mandy Rassi Discusses
Back in 2019, retail chain Kroger announced that it would kick off its ongoing rebrand. As part of its journey, the grocer recently revealed the latest stage of the revamp, which includes a new icon that it refers to as The Fresh Cart.“The cart speaks to the history and heritage of grocery. The side section of the fruit speaks to the fresh component, which is a huge area of passion for customers and for us,” Mandy Rassi, Vice President of Marketing, said, according to news source Adweek.
People Are Only Just Realizing What's Hidden In The New, 50% OFF
Amanda Rassi - Kroger - Head of Brand Building
Shop Talk AndNowUKnow
Marketing News: September 2019 by Molly Soat - Issuu
Transformation Trends: Kroger Logo Rebrand - Alliance Sales and Marketing
Marketing News: September 2019 by Molly Soat - Issuu
Marketing News: September 2019 by Molly Soat - Issuu
Kroger Continues New Brand Identity Rollout With Updated Logo; Mandy Rassi Discusses
Hilltopics Winter 2011 by Bradley University - Issuu
Kroger Debuts New Logo and Launches Brand Transformation Campaign - Perishable News
Shop Talk AndNowUKnow
Marketing News: September 2019 by Molly Soat - Issuu
Kroger unveils new look - Cincinnati Business Courier
Kroger Debuts New Logo and Launches Brand Transformation Campaign
