Consistent global positioning is the cornerstone of any successful global brand growth strategy. Without it brands risk becoming irrelevant before they even get established in international markets.
6 important branding tips to keep in mind when going global - Marq
Custom T-Shirts for Drinking Around The Epcot World To Keep
Keeping Brands Strong When Going Global INSEAD Knowledge
3 Steps to Build a Global Branding Strategy for International
Strategy INSEAD Knowledge
Are China's Digital Companies Ready to Go Global?
Strategy INSEAD Knowledge
Five Considerations for Powerful Brand Voice Creation - The Brand
How Alessi Merged Manufacturing and Art
Global Branding: How to Manage an International Brand
Great Global Branding: Building Brands Without Borders