Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg

Jeffree star - Makeup

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Jeffree Star Talks Expanding His Collab With Morphe - PAPER Magazine

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jeffree star - Makeup

Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles - Bloomberg

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Jeffree Star Cosmetics RESPONDS After Morphe Cuts Ties!