How Lacoste fixed its sportswear brand

Lacoste fixed its brand by closing outlet stores and cutting discounts, moves that helped it reverse a long sales lull.

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How Lacoste fixed its sportswear brand

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Retooled: How Lacoste Became an Upscale Brand Again

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LACOSTE x ELEVEN BY VENUS: GAME, SET, STYLE - Numéro Netherlands