How Alo Yoga is using its Q4 learnings to power its 2024 SMS marketing strategy - Glossy

Since adding SMS and MMS messaging to its marketing strategy in August, Alo Yoga now credits 4% of its business revenue to the channel. Armed with a new understanding of how new and existing customers shop through text messaging, the brand is revamping their acquisition and retention strategies for 2024.

After a six-month test-and-learn approach to SMS marketing, Alo

Yoga Slim 7i Pro (14), Stylish, powerful 14 laptop

Lenovo Yoga Pro 7 14 laptop review: Intel Arc confronts Radeon

How Alo Yoga is using its Q4 learnings to power its 2024 SMS

Alo increases its mobile conversion rate by 3x

D2C Academy - Playbook

The 5 Best Windows Ultrabooks of 2024

More Than Fashion: How The Yoga Medium Defines Alo's Marketing

Alo Yoga Marketing Strategy: How They Scaled to $247M in Revenue

Alo Yoga Marketing Strategy: How They Scaled to $247M in Revenue

Alo Yoga's 2024 acquisition and retention strategies

How Alo Brought Back Large-Scale Event Production

Lenovo ThinkVision M14 - LED monitor - Full HD (1080p) - 14