Head-to-Head in the US Underwear Market: Aerie vs. Victoria's

Aerie is a relative newcomer to the US underwear market that is challenging the dominance of Victoria’s Secret. Learn about these two retailers’ revenues, operating margins, customer demographics and environmental, business expansion strategies, digital strategies and environmental, social and governance (ESG) initiatives.

Victoria's Secret brand profile U.S. 2023

Victoria's Secret taps Gisele Bündchen, Naomi Campbell, Adriana Lima

Coresight Bites: What Percentage of US Consumers Are Purchasing Clothing at Aerie vs. Victoria's Secret?

The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie

Where Victoria's Secret Went Wrong

Pink (Victoria's Secret) - Wikipedia

How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

Online Lingerie Market Size, Share & Trends to 2027

How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

The Anti-Victoria's Secret Underwear Revolution Is Here

I Shopped for Lingerie at Victoria's Secret Versus Aerie

The Victoria's Secret backlash: how athleisure-inspired bras have seen off the sexy look, Lingerie