22 Push-Ups for a Cause': Depicting the Moral Self via Social Media Campaign #Mission22

Introduction In 2016, the online cause #Mission22 went viral on social media. Established to raise awareness about high suicide rates among US military veterans, the campaign involves users posting a video of themselves doing 22 push-ups for 22 days, and on some platforms, to donate and recruit others to do the same. Based on a ‘big data’ analysis of Twitter data

Mission 22 Push-Up Challenge Tee

22PushupChallenge Online Social Media Movement - #MoveMe

Is '22 Push-ups for Suicide Awareness' a Good Thing?

22 Pushup Challenge

22 Pushup Challenge

22 Push Up Challenge for Our Veterans Digital Art by L Machiavelli

22 Push Up Challenge for Our Veterans by L Machiavelli

22 Push-up Challenge, An average of 22 veterans lose their lives to suicide every day. Today, we participated in the 22 Push-up Challenge to raise awareness for this issue.

22 Pushups for 22 Days: Raising Suicide Awareness - LEORF

22 Pushup Challenge

22 Pushup Challenge