David Long, CEO and Co-Founder of Orangetheory Fitness

In Confucianism, orange is the color of transformation. Given how Orangetheory Fitness has transformed people’s lives for the better, it was perhaps serendipitous that CEO and Co-Founder David Long chose it for the name and the brand's primary color.

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David Long, CEO and Co-Founder of Orangetheory Fitness

David Long, CEO and Co-Founder of Orangetheory Fitness

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Orangetheory Says Life Changes in the Orange Zone in Latest Ad Campaign, Plans Expansion with 100 Studios - Athletech News